Pinterest can drive incredible traffic to your website, but it’s not always an easy task to figure out how to make Pinterest work for you.
If you’re struggling to get the traffic you want from Pinterest, here are the 7 hottest ways you can increase traffic and engagement with your brand and get more people following your brand page, repining your content, and buying your products.
1) Don’t Forget About Hashtags
Hashtags are one of Pinterest’s biggest drivers of traffic. Use relevant hashtags in your pin descriptions. (This is especially helpful if you’re sharing a lot of products!). Also, remember that only text-based pins can have hashtags; any visual media will be removed if it has a hashtag attached to it.
2) Take Advantage of Boards
When you pin an image on Pinterest, you have four options for where it ends up: your own profile, a board you created, a board that someone else created with whom you’re connected, or a group.
Take advantage of groups if you can – they’re a great way to reach other users and get your name out there while also providing valuable content.
Create boards around events happening in your area. This not only allows users who are in town to find resources like hotels and restaurants easily, but it also provides them with a one-stop shop for everything they need should they make plans to visit again.
Another smart move is pinning high-quality images with watermarks, people will comment on them and hopefully, click through.
3) Focus on Pinworthy Content
With so many different things for visitors to engage with on Pinterest; pins, boards, profile pages, etc.—you must put your best content forward.
In other words, make sure you’re using those features that allow users to show off their best stuff—and we don’t mean a constant stream of new and shiny pins.
Pinning higher-quality content shows your audience that they can trust your brand with their pinning. If you want them to come back again and again, show them something good, You may see related resources from here
4) Use Engaging Calls-to-Action
If you’re already a social media master, your visual content is on point, and you’ve got some strong SEO fundamentals and are in a great position for driving traffic from Pinterest.
For everyone else, don’t fret. You don’t need all of those things to get traffic – though it certainly doesn’t hurt! One of our favorite ways to drive traffic through Pinterest is by creating engaging calls-to-action (CTAs).
These are easy add-ons that can be seamlessly added to your existing images and linked out to your website or even another platform like Instagram. Think something like Click here for more! or Shop now!
5) Use Showcase Pins
Showcase Pins are how brands get discovered on Pinterest. When users see a Showcase Pin in their feed, they can click through to an individual company’s profile, where they can learn more about your products and services and then share them with their own followers.
These Pins aren’t paid advertisements, they’re highly engaging content that people are actually interested in (because you made it) so when users click on them, they tend to stick around longer and become customers.
It takes time for Showcase Pins to have an impact on your traffic—and you may not always be able to predict when a pin will take off—but once one does, expect a flood of organic traffic for some time after you launch it.
6) Get Discovered with Rich Pins
Rich Pins are images and videos that you can add directly to your pins. They include things like product specifications, reviews, ratings, price, and availability. With Rich Pins, you can make it easy for people looking at your pins to find more information about a product without leaving Pinterest.
If you have a business or brand account, you can take advantage of Rich Pins by adding them to products in your About section of Pinterest. Your rich pins will rank and will be included in search results as well.
To add rich pins to all of your pins, click on Options and then select Add Rich Pin when editing each pin. You might want to subscribe to our channel to keep update on content-related topics.
Other Recommended Methods.
Instead of creating pins that appeal to the Pinterest audience as a whole, create pins that are specific to your target audience. This will help you to increase the likelihood that your pins will receive clicks from people who are interested in your content.
A great way to do this is to use the demographic targeting feature. This feature allows you to target people who have expressed an interest in a particular topic or demographic. You can also take a look at this video tutorial to learn how to get Pinterest traffic
How to get traffic from Pinterest Using keywords in your pins and board titles.
When you’re starting out on Pinterest, one of the first steps you should take is to optimize your pins and board titles. This isn’t just a good idea from a search-engine-optimization perspective; it’s also a great way to increase the chances of getting noticed by a potential customer.
By including keywords in your pin titles and descriptions, you’re giving Google and other potential customers a better idea of what your content is all about. This makes it easier for them to find you when they’re looking for information about a specific topic, which in turn increases your chances of being found by a potential customer
Use high-quality images
When you’re promoting your pins, it’s important to make sure they’re high quality and interesting. That means taking the time to find an image that accurately represents your content and pinning it to a pinboard that is interesting and unique.
This will help you get more exposure for your pins and encourage people to click through to your content. You can also experiment with using images that aren’t of you, like animals or nature. You can see other recommended traffic methods here
Promote your pins on other social media platforms
Promote your pins on other social media platforms; If you have a lot of great content to share, consider sharing it on other platforms besides Pinterest. Not only does this give you the opportunity to expand your reach and build an engaged audience, but it also gives you the opportunity to generate even more interest in your pins.
Social media is a great way to generate additional traffic to your website from people who are looking for helpful information. You can promote your pins on Twitter, Facebook, Instagram, or any other social media platform that is relevant to your brand and services.
Make sure your website is optimized for Pinterest traffic.
Pins are one of the most powerful ways to make a website go viral. They drive clicks to your content, and if used strategically, they can help you build a huge, engaged audience. However, creating good pins takes time, especially if you’re just starting out.